Types of Surveys

18 Different Types of Survey Methods + Pros & Cons

There are many reasons why surveys are important. Surveys help researchers find solutions, create discussions, and make decisions. They can also get to the bottom of the really important...

Online Survey, Research, Sampling

8 Types of Survey Sampling + Pros & Cons, Errors & Bias, and More

Today, there are about 125 million households in the United States. To help communities and the government understand the direction the country is moving in (and much more), the...

Data Types, Online Survey, Research, Sampling, Segmentation, Survey Examples

What is Non-Probability Sampling? Pros, Cons, and Examples

Before any survey can begin, researchers need to consider how they will sample survey participants. Typically, it’s not possible or feasible to survey the entire population of a survey....

Data Types, Online Survey, Research, Sampling, Segmentation

What is Quota Sampling? Pros, Cons, and Examples

Many types of sampling involve random selection to ensure the sample group is representative of the larger population. Quota sampling turns this notion on its head because it simply...

Data Types, Online Survey, Research, Sampling, Segmentation, Survey Examples

What is Systematic Sampling? Pros, Cons, and Examples

Systematic sampling is a type of sampling method that involves selecting a smaller group of participants (the sample) from a larger group of participants (the population). However, this method...

B2B / B2C, Data Types, Online Survey, Sampling

What is Simple Random Sampling? Pros, Cons, and Examples

Need to survey a large group of people but don’t have the time or money to survey them all? Simple random sampling is a great option, and is one...