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How to Calculate NPS (+ NPS Examples)
How likely are you to recommend us to a friend or colleague? You’ve certainly seen that question before on a survey. It’s a prime example of an NPS question....
12 Things to Consider on Gen Z Surveys
Generation Z seems to elude a lot of marketers and researchers. For a while, this group was lumped in with Millennials, as they were all seen as young adults....
15 NPS Survey Best Practices You Need to Know
NPS surveys let you know where you stand with customers, but they have to be done right. Here are ten NPS survey best practices.
Different Types of Survey Bias and How to Avoid Them
Researchers using surveys to gather data have their work cut out for them. Not only do they have to determine whether to conduct surveys in person, by phone or...
How to Conduct a Product Evaluation Survey with Images
An incredible 30,000 new products are launched every year. Unfortunately, 95% of new products fail. There are a number of reasons products fail. However, the 280 Group – a world...
7 Differences Between B2B Surveys and B2C Surveys
Most companies market themselves differently to consumers than they do businesses (if they’re not, they’re probably doing something wrong). So, it makes sense that B2C and B2B surveys would...