Website Feedback Survey Template

Use this example to understand a visit to your website. It focuses on the visitor’s task and experience. If you need to learn who visits your site, use a visitor profile questionnaire instead. Keeping those purposes clear makes it easier to choose the right questions.

Begin with why the visitor came and whether they completed that task. Then ask about finding and understanding information, followed by two questions about difficulties and improvements. Keep “I am still working on it” separate from “No” when reviewing task completion; an unfinished visit does not yet tell you the final outcome.

Replace the task options with activities available on your website. Keep an “Other” option so visitors are not forced into a category that does not fit. Ask people after they have had a chance to explore. Decide where and how to offer the survey without interrupting an important task.

For a shop, keep purchasing in the task list; for a service business, include booking only if visitors can book on the site. If comments need page context, add the optional question “Which page were you using when the difficulty occurred?” Ask for a page name, not account details. A focused survey about booking should say “book an appointment” in its questions instead of asking visitors to interpret “your task.”

Create a website feedback survey in SurveyLegend with questions about visitor goals, task completion, finding information, and content clarity.

This prompt includes six questions and their answer choices. Register for a free account to use it in SurveyLegend, then review and customize your survey before sharing it.

Group answers by the visitor’s intended task before comparing outcomes. Visitors seeking support may face different obstacles from people comparing products. Read the explanations from people who answered “Partly” or “No,” then inspect the page or process they describe. Review “I am still working on it” separately. A comment about confusing instructions gives you a specific issue to investigate; it does not establish the cause of every abandoned visit. After making a change, use the same core questions to check whether respondents still report that difficulty.