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What is Research Design? (Plus 12 Key Elements for Survey Research)
A lot of thought needs to go into the creation of any survey. This way, you’re more likely to get the most accurate results and the best response rates...
What is a Cross-Sectional Survey and Why Should I Use One?
Are you in retail, healthcare, education, psychology, or marketing? Looking for a fast way to collect a large amount of data? Then you may want to consider a cross-sectional...
What is Cluster Sampling? Pros, Cons, and Examples
Need to survey a large segment of the population but short on time and money? Enter cluster sampling, the time- and cost-effective way to gather data across a geographical...
7 Considerations for Nominal vs Ordinal Data (+ Interval vs Ratio Data)
Are you the type of person who works better with a bit of freedom and the ability to “shoot from the hip”? Or do you like things done in...
What is DEI and How Do You Create a DEI Survey?
Today’s workforce is evolving, and now, diversity is more important than ever. Generation Z has begun making their mark in the workplace, and they are the most diverse generation...
7 Signs That It’s Time To Find a New Online Survey Company
When it’s time to send out a marketing research survey or just a company questionnaire, you have a lot of options. Of course, sometimes the most obvious solution may...