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What is Cluster Sampling? Pros, Cons, and Examples
Need to survey a large segment of the population but short on time and money? Enter cluster sampling, the time- and cost-effective way to gather data across a geographical...
7 Considerations for Nominal vs Ordinal Data (+ Interval vs Ratio Data)
Are you the type of person who works better with a bit of freedom and the ability to “shoot from the hip”? Or do you like things done in...
7 Signs That It’s Time To Find a New Online Survey Company
When it’s time to send out a marketing research survey or just a company questionnaire, you have a lot of options. Of course, sometimes the most obvious solution may...
How Generational Differences Impact Survey Participation
“As surveys grow more technologically advanced, older adults may regard data collection practices differently than younger adults, leading to varying rates of participation and response.” This statement by ResearchGate,...
5 Types of Market Segmentation & How To Segment Markets Effectively
Are you targeting the right audience? Are you providing a good customer experience? Or are you throwing money down the drain trying to appeal to a group that’s not...
How to Determine Sample Size for Your Survey
Remember the children’s story “Goldilocks and the Three Bears,” in which a young girl named Goldilocks tries three bowls of porridge and finds one to be too hot, one...