The Dutch Gold bear-shaped honey bottle. The blue Tiffany & Co. box. The Pringles can. There are many examples of iconic packaging, and you can bet there was a...
Get this: 94% of the world population recognizes the Coca-Cola logo. That’s some powerful branding, and it all comes down to one image, a logo. While Coca-Cola can get...
Brand tracking measures how the public perceives your brand over time. There are various brand tracking methods and five major benefits.
One piece of popular advice for improving self-esteem is “Don’t worry about what others think of you.” However, when it comes to brand building, you need to know if...
Create your brand awareness survey, form, or poll now! What is Brand Awareness Research? Anyone not living under a rock recognizes Nike’s swoosh and Apple’s, well, apple. But not...
Create your packaging design survey, form or poll now! Packaging Design Research SurveyLegend was founded on a few basic principles, such as several thousand of people’s opinions...